A brand advocacy program is a structured strategy put in place to build your network of brand advocates in order to enable your company the power to harness this community.
An advocate is someone who is so passionate about a service, product or cause that they go out of their way to tell others about that service, product or cause.
Advocay sparks word of mouth conversations and brand recommendations. Those conversations are ultimately responsible for six trillion dollars of consumer spending – over 13% of all consumer spending!.
Guess who’s the first line of brand advocates? You, the Chamber.