Leaving sales voicemails can be stressful for any chamber salespeople. You only have an extremely short window of time to capture your prospects’ attention, and the fact that you have to do it live is just added pressure.
But as with any skill, practice (and feedback) makes perfect.
These ten tips will help you and your chamber salespeople to leave the perfect voicemail.
Voicemails aren’t just about callbacks.
In any sales process, reps will use a combination of different touches — social media, voicemail, email, etc. — to reach their prospects. Instead of viewing every touchpoint as an attempt to get a response, think about your outreach as just one part of the story you’re telling about your chamber.
Be different and relevant.
Deliver something of value to your prospects and include a soundbite to arouse your prospect’s curiosity to avoid blending into everyone else’s attempts.
Be specific about your ask.
Don’t ask your prospect to read an email or check out your website. If they do that, what’s next? Are they supposed to call you back and talk about it?
Be incredibly clear. Say, “Please email me back” or “Please call me back.”
Don’t mention your previous outreach attempts.
Obviously, these were failures, or else you wouldn’t have to keep calling back. Instead of dwelling on the past, state the objective of your call, what value you’ll deliver, and make your ask.
Leave your cell phone number with your prospect.
Leave your cell phone number and indicate that it’s your personal line. Not only will the number feel more personal and less corporate, the fact that it’s a cell phone demonstrates that you’re making yourself available to your prospect any time.
Don’t recite your business card at the beginning of the call.
Just start talking. You’re a human, they’re a human. Speak like it.
Salespeople should be careful to avoid jargon. They have a great opportunity to educate their prospects about a new concept, but shouldn’t assume things and risk confusion.
Don’t end your call with “Have a great day.”
This is a phrase people use because they’re uncomfortable ending with an ask. This phrase indicates that the salesperson has already accepted they won’t be getting a call back and makes it sound like the relationship is wrapped.
Don’t say “call me at any time.”
Here’s another phrase that you might think is a throwaway but actually adds confusion. Always be as specific as possible so your prospect knows exactly what to do. Adding a timeframe also adds a sense of urgency to the process.
Leave your number twice.
To be safe, always say your phone number twice at the end of a call to make sure your prospect’s heard it. Maybe they didn’t have a pen or you garbled your words the first time you said your number. Saying it twice makes it easier for your prospects to get the information they need without having to play back the entire voicemail.